比如蓝牙要FCC，儿童用品要CPC

1. NeeDoh-style stress balls and gumdrop squeezables, which are often cheaper, more durable, and more widely recognized than butter squishy bars for the same stress-relief use case.
2. Therapy putty and thinking putty products, which offer a similar hand-fidget and calming function with stronger repeat-use value and are commonly chosen by parents, teachers, and therapists instead of novelty squishies.
3. Mochi squishies and mini fidget toys sold in multipacks, which are usually lower-cost per unit and easier for impulse buyers to purchase as party favors, classroom rewards, or casual stress toys.
4. Slime and cloud dough sensory toys, which compete directly for the same tactile-sensory play budget and may be seen as more interactive than a single butter squishy toy.
5. Fidget cubes, pop-it toys, and magnetic fidget products, which are more portable, less messy, and often perceived as longer-lasting alternatives for stress relief and focus support.
6. Plush squishmallows or mini squeeze plush toys, which can serve the same comfort/self-soothing purpose while adding collectible and gift appeal beyond simple squishing.
7. DIY sensory kits and craft-based stress-relief products, such as slime-making or putty kits, which can feel more engaging and value-rich than a standalone squishy toy.
8. Low-cost mobile stress-relief and fidget apps, which act as a digital substitute for casual stress relief when consumers do not want to buy a physical toy.

有替代品会影响你的风险